years of active engagement
Vention team members
tools and technologies leveraged
With plans to ramp up customer acquisition and better serve its 400+ big-league clients — Canon, Twitter, and Volkswagen among them — Merkle had outgrown the capabilities of its established software solutions. Given our rich martech expertise, the company first engaged us in 2011 to extend its digital offerings.
Our team also implemented a new agile development approach that enabled Merkle to respond better to uncertainty. In particular, upon Merkle’s special request, Vention engineers acquired Sitecore certifications and kicked off an extremely time-sensitive project — all within a few weeks. What’s more, we built a custom issue triage framework spanning the client’s entire QA ecosystem, while sharing valuable insights into possible system limitations and third-party risks.
Most recently, the Vention team leveraged the best-in-class UI tool Storybook to document website use cases for one of the world's largest office supply companies, helping it streamline front-end development, testing, and documentation.
Since the start of this ambitious collaboration, we’ve helped more than thirty of Merkle’s global clients — including Fortune 500 companies — unlock continuous marketing transformation and drive business performance.