Merkle: Rewiring marketing for growth

Since 1988, Merkle, a data-driven performance marketing agency, has transformed into a global leader, managing operations across 50 global divisions and more than 16,000 employees worldwide.

Stats

years of active engagement

Vention team members

tools and technologies leveraged

Project description

With plans to ramp up customer acquisition and better serve its 400+ big-league clients — Canon, Twitter, and Volkswagen among them — Merkle had outgrown the capabilities of its established software solutions. Given our rich martech expertise, the company first engaged us in 2011 to extend its digital offerings.

In the decade-plus since, Vention has built a wide range of projects for Merkle’s multiple end clients. From .NET-based enterprise platforms to native mobile apps and API management, Vention has brought increased ROI and conversion rates to each engagement.

Our team also implemented a new agile development approach that enabled Merkle to respond better to uncertainty. In particular, upon Merkle’s special request, Vention engineers acquired Sitecore certifications and kicked off an extremely time-sensitive project — all within a few weeks. What’s more, we built a custom issue triage framework spanning the client’s entire QA ecosystem, while sharing valuable insights into possible system limitations and third-party risks.

Most recently, the Vention team leveraged the best-in-class UI tool Storybook to document website use cases for one of the world's largest office supply companies, helping it streamline front-end development, testing, and documentation.

The result

Since the start of this ambitious collaboration, we’ve helped more than thirty of Merkle’s global clients — including Fortune 500 companies — unlock continuous marketing transformation and drive business performance.

And if delivering 150,000 marketing campaigns that bring in £800M+ annually wasn’t enough, Merkle is now scaling its CXM (customer engagement management) proposition to cement itself as a key player in the space — and Vention is happy to be along for the journey.