Vention team members
months of cooperation
customer solutions across Europe
Although one-third of all UK households own at least one dog, Britain’s pet food industry was struggling to keep up with owners’ demands for nutritious options. Realising that there wasn’t any one-size-fits-all recipe for success in the £2.9B market, Nestle-backed company Tails.com introduced the first-ever subscription service offering custom diets based on the dog’s age, breed, medical history, and favourite flavours. Eventually accruing thousands of five-star reviews, Tails.com began to search for an engineering partner to take its platform to the next level.
Tails.com reached out to multiple vendors, but Vention was the only one that could jump in with four backend engineers right away. First off, our team improved the UI of the existing admin tool to create more personalised consumer experiences. Next, we introduced a new feature for generating printable labels, QR codes, and barcodes to accelerate time to purchase.
Finally, we сonducted automated build testing and embedded the Datadog monitoring service to speed up the software development lifecycle and provide more visibility into app performance — which is crucial for maintaining the company’s success in the face of new competition entering the market every day.
With Vention’s help, Tails.com identified and released the value hidden inside its legacy functionality, which helped the company scale exponentially to conquer the fastest-growing segment of the UK food industry.