AI solutions for marketing
Custom AI solutions transform marketing chaos into measurable growth through insights that eliminate wasted spend, content tailored to every audience, and predictive models that show results before you commit a dollar. With Vention’s AI-first development teams and hands-on workshops, your campaigns scale faster and smarter while your budget works harder.
At the heart of it all is engineering peace of mind: seamless account management, clear daily communication, and strategies that keep results on track.
AI in marketing is moving beyond experiments to essentials
AI in marketing is no longer a test run but an operational priority, with adoption rising at record speed. Salesforce survey showed that more than half of marketers were already using or testing AI in 2023, and SAS now projects that nearly two-thirds will rely on it daily by the end of 2025.
The 2025 State of Marketing report from the Marketing AI Institute underscores just how quickly adoption is moving. Out of 1,900 marketers and business leaders surveyed:
Actively test AI tools
Embed AI into daily workflows
Redesign roles around AI
Say AI will be critical or very important to their success in the year ahead
Adoption is widespread, yet not without challenges
In 2023, the most common uses of AI included content creation (76%), creative ideation (71%), market data analysis (63%), and image generation (62%). Concerns persisted as well, with marketers citing accuracy and quality (31%), trust (20%), skills (19%), and job security (18%) as barriers.
By 2025, optimism and caution stand side by side. Sixty-one percent of marketers believe generative AI will improve personalization and engagement, and 58 percent expect it to fuel innovation. Yet only 5 percent say they fully understand GenAI, while 54 percent cite privacy and trust as the biggest obstacles to adoption.
How teams measure success has also matured. In a 2025 HubSpot survey of 1,500 marketers, the most common ROI markers were increased productivity (65%), time savings (58%), better role performance (43%), and improved personalization (39%).
And the impact is clear in content production. According to Ahrefs’ 2025 State of AI in Content Marketing, companies using AI publish 47 percent more content each month and, on average, grow 5% faster than those that don’t.
When to consider AI-powered marketing solutions?
AI is becoming the go-to remedy for some of the most persistent challenges marketing teams face. If any of the following signals sound familiar, it may be time to bring in an AI-enabled solution:
- Massive volumes of advertising, CRM, or behavioral data remain untouched instead of fueling insights.
- Repetitive tasks weigh down your team, and complex processes need to be streamlined.
- Brand monitoring feels constant, and you want to respond to sentiment shifts in real time.
- Marketing budgets are stretched thin across channels, with little visibility into what delivers returns.
- Messaging feels generic, while your ambition is to create personalized experiences.
- Your growth agenda includes building or scaling a commercial AI-powered product.
Why choose custom AI over off-the-shelf tools
You may be asking why invest in custom AI when ready-made models like ChatGPT or Midjourney, along with commercial tools, are already available. A helpful analogy is that an out-of-the-box AI model is like a trainee: eager, capable, and fast-learning, yet unfamiliar with your company’s goals and reliant on clear direction. Its effectiveness depends heavily on how it is guided.
A custom AI platform, by contrast, acts more like a seasoned expert who understands proven methods and delivers measurable results within your specific domain from the start. It integrates seamlessly into workflows, connects even with legacy or proprietary systems, and scales with your business needs. Most importantly, it reflects your brand and becomes an integral part of your strategy, rather than just another tool.
There is a trade-off: custom AI requires greater upfront investment and takes longer to launch than off-the-shelf alternatives, with success depending on internal alignment. Yet with the right development partner, the outcome is worth it because your team gains the freedom to focus on strategy and growth while technical hurdles are handled behind the scenes.
Hear from our expert
The biggest shift AI brings to marketing isn’t even automation. Sure, tasks that once took weeks can now be done in days.
However, the real change lies in confidence. Teams can be more certain about outcomes before they give the green light to their initiatives and commit their budgets.”
Chief Marketing Officer at Vention
AI solutions for marketing
Content creation
Create more content in less time without sacrificing quality. Scale production while keeping every message consistent with your brand voice.
- Copywriting: AI-assisted ads, landing pages, product and service descriptions, emails, blog posts, and presentations
- Image generation: Branded visuals, campaign graphics, and ad creatives
- Video creation: Text-to-video, explainer clips, short-form campaigns
- Voice and audio generation: AI voiceovers for ads, podcasts, and videos
- SEO optimization: Keywords, SERP analysis, improved readability
- Creative ideation tools: Campaign concepts, taglines, A/B test variations
Customer interaction
Built with your workflows in mind, these tools reduce response times and capture valuable data for future campaigns.
- Chatbots: Handling FAQs, lead qualification, and post-sale support
- AI-assisted live chats for routine queries, with humans in the loop to deal with complex requests
- AI agents: Efficient assistants for end-to-end tasks like campaign setup and analytics
- Voice-based virtual assistants for phone or voice support
Optimization
Make sure campaigns always run at peak efficiency with automated adjustments and clear ROI tracking.
- Automated ad optimization: Real-time bid, targeting, creative adjustments
- AI for email marketing: Send-time optimization, A/B testing for subject lines, and deliverability improvements
- Intelligent budget allocation: Dynamic spend across channels and audiences
- Performance reporting and attribution modeling: Multi-channel ROI tracking
Intelligence
AI helps marketing teams analyze market situation, competitor moves, and customer feelings, as well as shift from simple reporting to prediction.
- Predictive analytics: Forecast campaign outcomes and test strategies before major investment
- Brand and reputation monitoring on social media, forums, and online media
- AI-driven customer segmentation: Learn behavior, preferences, and purchase patterns
- Market research automation: Trend and competitor analysis
- Voice-of-customer analysis: Get insights from surveys, reviews, and call transcripts
Personalization
Turn insights into experiences. With AI, campaigns, content, and even user paths can adapt to each customer in real time, delivering relevance at every touchpoint.
- AI recommendation engines: Product and content suggestions
- Journey personalization tools: Real-time adaptive touchpoints and offers
- Dynamic pricing and offers: Adjusting bundles and discounts to behavior and demand
How we help build your custom AI marketing software
AI development consulting
If you have AI-related concerns or blind spots, you can begin by conducting an AI readiness assessment and an AI discovery workshop. The services are designed to help you define the gaps that can potentially stall AI adoption (such as unready data, outdated infrastructure, and insufficient AI skills), prioritize use cases, and secure ROI.
With a strategic foundation and roadmap in place, our experts can provide clarity on any decision that requires a professional outside view, from technology selection to integration mapping and scalability planning. The outcome is a clear path toward adoption without second-guessing.
AI software development for marketing
Whether you need a minimum viable product that can later scale into a full-fledged platform or a specialized feature to boost existing capabilities, we cover the entire spectrum of AI software development. Think real-time personalization engines, campaign automation platforms, predictive lead scoring, account-based marketing solutions, and AI-driven analytics dashboards tailored for both B2B and B2C segments.
Our teams design AI solutions of any complexity and integrate them with your existing systems so insights flow directly into the hands of sales, service, and product teams. With strict data protection standards and compliance support for regulations such as GDPR and HIPAA, you can trust both the performance and the security of what we deliver.
Support and evolution
Upon request, we keep your solution aligned with shifting campaigns, customer expectations, and market dynamics by refining AI models as new data becomes available, updating AI personas for B2B marketing, and adjusting integrations as platforms evolve. Infrastructure scales as volumes increase, ensuring your investment keeps generating value without disruption.
How can we support your marketing team?
Whether you need AI development consulting, full-scale implementation, or ongoing support, our experts deliver clarity, scalability, and engineering peace of mind that keep your marketing moving forward.
Industries that benefit from AI-powered marketing
Retail
- Personalized product recommendations
- Dynamic pricing to reduce cart abandonment
- Automated campaigns across email, social, and ads
Banking and financial services
- Customer segmentation from transaction patterns
- Tailored offers for loans, credit cards, and savings
- Compliance-friendly personalization
Telecommunications
- Predict churn and flag at-risk customers
- Targeted retention campaigns
- Upsell data packages and service upgrades to grow ARPU
Healthcare
- Personalized educational content
- Tailored outreach for providers
- Engagement tools for therapies and wellness programs
Travel and hospitality
- Dynamic offers adjusted to seasonality
- Upselling personalized travel experiences
- Optimized ad spend across channels
Automotive
- Identify high-intent buyers for new launches
- Personalized financing and leasing outreach
- After-sales loyalty through service reminders and upgrade campaigns
Technology
- Smarter campaign targeting
- Automated lead nurturing
- Messaging tailored to SMBs and enterprises
Real estate
- Faster lead qualification
- Matching buyers or renters with properties
- Personalized communication to shorten sales cycles
Hear from our expert
I always encourage my team to experiment with AI because each trial opens the door to new opportunities: sharper service, more predictable outcomes, and greater efficiency.
We are already seeing tangible value across content creation, creative brainstorming, image and video generation, and even in the way we interact with clients.”
Chief Marketing Officer at Vention
Why Vention
Years of experience in custom software development
Average client savings per year thanks to strategic planning and high-quality execution
AI experts fast to kick-off (typically within 2 weeks)
AI projects
ISO 27001-certified security management system
Case studies
Vrtly
We helped enhance the scalability of a cutting-edge advertising platform eight times, reduce load by 70 percent, and drive 2.5 times business growth. Our involvement covered a comprehensive technical overhaul, seamless multi-platform integrations, and the introduction of new features, such as ad campaign optimization and precision-based ad pricing.
Testimonials
When clients choose us to power their marketing software, they count on transparent communication, deep technical expertise, and delivery standards that never compromise. That combination gives them engineering peace of mind and the freedom to focus on growth.
CEO, Ribeye
“We are advertising technology. Our goal was to build our complete platform and enhance it with AI. We gave them an idea and some designs and Vention turned it into our platform that 1000's of our clients use daily.”
Head of Content, Export Hunter UAB
“Our SaaS-based market research platform was successfully launched in the fall of 2024. The Vention team has been a truly supportive and professional partner throughout our project. They’ve shown a remarkable level of personal engagement with our goals, demonstrating a genuine commitment to our success as a startup.
The management team, in particular, understood the unique challenges we face as a startup, offering innovative solutions while being mindful of our limitations. Their flexibility, collaboration, and proactive approach have played a key role in the smooth progress of the project, making them an invaluable asset to our team.”
Chief Operating Officer, Ascend Agency
“[We had] weekly sprint calls with our amazing PM Dina to go over all progress to make sure we were happy and in line for our goal date [and] in person meetings with our account manager Ryan who stayed active throughout the whole process and kept all of our objectives and goals at the forefront of the build.
Ryan and Dina have blown us away with their commitment and understanding of our vision and company. The entire dev team is great.”
CEO, Full-Service Influencer Agency
“The team members were very quick which was great. They also were very kind and thoughtful people, which is also important when we are trying to collaborate as a group. They also produced strong quality work, and that was important for our velocity of feature rollouts.”
Our technology stack
Programming languages
Python
R
C++
AI frameworks
TensorFlow
PyTorch
scikit-learn
Keras
XGBoost
LightGBM
CatBoost
Sktime
Prophet
Deep learning libraries
fast.ai
Keras
PyTorch
Transformers
Sentence-Transformer
PyTorch Lightning
Generative AI technologies
OpenAI GPT
DALL-E
Stable Diffusion
Midjourney
Natural language processing
NLTK
spaCy
Transformers (by Hugging Face)
Gensim
FastText
TorchText
MLOps tools
MLflow
DVC
Kubeflow
TensorBoard
Weights & Biases (W&B)
ClearML
CometML
TorchServe
Triton
FAQs
Do I need a massive dataset to benefit from AI?
No. In many cases, data quality outweighs sheer volume. A smaller but clean dataset can deliver stronger results than a large, messy one. If the quality of your data is uncertain, we can begin with a data audit, and if your dataset is limited, services like data augmentation can expand and enrich it synthetically.
Is customer data secure in AI-powered marketing solutions?
Security and privacy are considered non-negotiable. We apply strong encryption and strict access controls. With custom solutions, you gain an additional layer of protection, as your data remains under your control rather than being shared with third parties unnecessarily.
Can AI integrate with my existing tools?
Yes. Custom solutions are designed for seamless integration, connecting smoothly with the systems you already use. The scope extends far beyond marketing platforms, reaching any part of your IT ecosystem that supports your strategy.
How soon can I expect results after implementing AI?
Timelines depend on factors like initiative type, adoption speed, and stakeholder buy-in, but measurable improvements often appear within weeks of deployment.
Faster content production, optimized ad spend, predictive models, and personalization engines typically deliver ROI within the first few months. We also provide ROI projections tailored to your case once we know the specifics of your initiative.
Ready to create your AI marketing platform?
Your data holds the power to fuel sharper campaigns, deeper engagement, and measurable growth. Let’s shape it into a custom solution that fits your goals, scales with your workflows, and keeps delivering ROI without the guesswork.