Scaling ad monetization: A high-performance advertising platform for Vrtly

Backed by decades of adtech expertise and software architecture consulting, Vention helped Vrtly transform its product, making it eight times more scalable, reducing load by 70%, and driving 2.5x business growth, all of which set the stage for future expansion.

Client

Vrtly delivers a cutting-edge advertising solution for aesthetic clinics, helping brands run hyper-targeted in-practice ads for treatments like Botox and other aesthetic procedures.

The platform allows advertisers to launch campaigns without needing their own servers, paying only for screen time, while Vrtly handles content management and optimization.

Vention helped us transform our technology from the ground up. Their expertise and execution enabled Vrtly to grow to new heights.”

Joe Schooler

Chief Product Officer

Project description

Before partnering with Vention, Vrtly worked with a vendor that provided early support but lacked the technical depth to scale the platform effectively. As Vrtly expanded, gaps in key functionalities (such as impression tracking, timestamps, and real-time analytics) began to surface, limiting the platform’s performance.

These limitations affected system stability, making it more challenging for clients to manage TV panels effectively. With restricted visibility into the root causes, Vrtly faced challenges in proactively addressing issues, which led some clients to pause payments.

Our solution

To tackle Vrtly’s challenges and help them unlock new revenue opportunities, we conducted a comprehensive technical overhaul; our team introduced critical new features while enhancing platform stability, scalability, and monetization capabilities.

Technical modernization and scalability enhancements

Upgrading Java from 7 to 17: A major code transformation that boosted performance, security, and maintainability.
Implementation of modern CI/CD pipelines: Transitioned to a stable, automated deployment process for faster and more reliable updates.
Stabilizing the system within 12 months: Optimized Vrtly’s codebase, enabling business recovery and improving client retention.

Advanced ad campaign management and monetization

Ad campaign optimization: Brands can now seamlessly upload and pay for ad slots, ensuring their content is displayed effectively.
Introduction of an impressions-based model: Vention engineers implemented traffic efficiency detection for better ad monetization, leveraging Google Analytics and statistical analysis.
Playlist generation automation: Using advanced calculations, we optimized content sequencing and pricing strategies to maximize viewer engagement.

Seamless multi-platform integrations

Expanded device support: Integrated Fire TV, WebOS, and Roku, allowing for seamless content deployment across multiple platforms.
Web player development: Built an in-house player via Vrtly.ai for smooth browser-based ad display.
Streamlined payments with Stripe: As an official Stripe partner, we optimized payment processing for ad purchases.

Precision-based ad pricing and distribution

Mathematical pricing mode: Ads are priced based on screen time, ensuring uniform distribution that factors in traffic volume and content format.
Automated playlist generation: Dynamically arranges content to maximize engagement and revenue potential.

Intelligent admin panel and automation

Real-time content updates: Any changes in the admin panel instantly sync across all screens and panels.
AutoBlend ad control: Advertisers can fine-tune the percentage of their ads displayed, offering greater control over exposure.
Comprehensive data integration: Consolidates data on screens, organizations, and ad performance, delivering valuable insights.

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Key stats

years of collaboration (and counting!)

Vention team members

70%

load reduction

2.5x

business growth

core client segments served: brands, clinics, and ad buyers

Results

Following the implementation of our solution, the client’s system became significantly more efficient, scalable, and cost-effective. Furthermore, codebase optimizations reduced system load by 70%, enabling it to handle eight times more traffic without increasing resource usage, while also improving performance and lowering costs.

New features, such as automated ad optimization and enhanced playlist generation, gave advertisers greater control over their campaigns, driving higher engagement and monetization. With improved stability and expanded capabilities, Vrtly’s business grew by 2.5 times as more clients confidently adopted the platform.

What’s next?

We’ve laid the foundation for further innovation, with upcoming developments including automatic error detection, Instagram and Facebook integrations, and a new video storage and playback system that prevents content loss by hosting embedded YouTube links on Vrtly’s servers.

Focused initially on aesthetic healthcare, Vrtly is now expanding into new industries, leveraging its optimized infrastructure to scale further, enhance market reach, and drive continued growth in the adtech sector.

Technologies used

Frontend

Vue.js

JavaScript

Backend

Java

Spring

Node.js

Database

MySQL

Elasticsearch

Redis

Cloud & infrastructure

AWS

ActiveMQ

WebSocket

Mobile

Android (Java)

BrightScript (Roku)

HTML5

Business & CRM

Salesforce

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