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Last updated: Sep 30, 2021

Google Cloud Platform for startups

Author: Maria Tsarouva
Last updated: Sep 30, 2021
What's inside

Many companies, especially startups, know the importance of using a Cloud platform for their business is the first step to success. Moving to the cloud enables you to scale quickly and reduce or eliminate the need for in-house technical infrastructure and support.

Regarding the future of the Cloud industry, Gartner predicted that the public Cloud was estimated to grow by 6.4% to cross $270 billion by 2020. In 2021, it is estimated to grow 23% to cross $332.3 billion.

There are many Cloud platforms available in the market. So why consider the Google Cloud Platform (GCP)?

GCP is an attractive option because you'll have access to use the same infrastructure/technology that Google uses for its own apps and websites. Google offers a wide range of solutions covering everything from data storage, machine learning, computing, and data analytics.

Here are the key highlights drawn from our 15 years' expertise in cloud engineering and startup application development.

What is Google Cloud Platform?

Google Cloud platform provides over a hundred services and products that include AI, computing, ML, and storage that are easy to use and seamlessly integrated. Google Cloud lets you create and host websites and applications, manage and store data through Google's scalable, reliable and secure infrastructure. Some of the best parts of the Google Cloud platform are:

Google Cloud startup program: The Google Cloud startup program gives entrepreneurs services priced $100,000 for free, along with 24x7 support. Startups only have to pay a small amount which will be lower than the basic tier. The pricing depends upon how many features they use. It is up to startups to decide how long they want to use the trial version.

Firebase: Firebase is Google Cloud's mobile development platform that helps companies validate app users. They can use Firebase Cloud Messaging to send push notifications and use Cloud Functions to run code without accessing and managing servers.

Cloud Firestone: Cloud Firestore is a Google Cloud Database through which you can sync and store data. Firestore is a very scalable and flexible database, offering real-time updates, provides excessive querying that can be used for web, mobile, and server deployment from Google Cloud and Firebase.


How does GCP help startups?

Generally, startups need help in four major areas, and the GCP successfully helps startups in those areas. Let’s take a look at the top three important areas of development:

Faster development

To develop an app quickly, the GCP provides an App Engine and App Engine Flex. You just have to write down the code, and these tools will do the rest. As you keep coding simultaneously, Google will run and manage it for you. In no time, your app will be up and running in the Cloud quickly and efficiently. The main benefit is that you don’t have to run any operations and on-demand scale.

The App Engine (PaaS) works on the same principle. You don't have to deploy any operations, and it provides on-demand scaling.

It provides internal integration. You can easily integrate your app with app engine flex, compute engine, or any other platform.

Provides affordable pricing solutions

GCP is 60% cheaper than other Cloud platform providers. Along with affordable pricing, it gives different discounts on committed use of the platform. When you decide to use it for one month, GCP gives a 30% discount.

It offers a per-minute billing system. When you use the system for 5 minutes, you only have to pay for the time you spent on the platform.

When you don't have to use any particular type of solution in the GCP, in that case, that particular solution is locked in—you get a 57% discount, and you don’t have to pay any upfront fees.

Higher Scalability

One of the important features that startups look at in any Cloud platform is scalability and flexibility—the flexibility to go from one platform to another as they like. The GCP provides the flexibility required to switch from container engine to compute engine to app engine flex. GCP makes the path of scaling your app straightforward.

  • Easily switch from app engine flex in container engine or in compute engine.
  • Use big data and big query to scale your data. You can start from Cloud Datastore or Cloud SQL and can switch from Bigtable and run analytics. Then use Data proc, Big Query, or Dataflow to scale your data.
  • On Google's Infrastructure: there's no need to worry about getting problems with higher scalability when you are using on Google Infrastructure, which is the world's biggest private network.
  • Machine Learning: you can use Google APIs to build fewer complex models. But to build more complex models, you have to use more sophisticated solutions and create more algorithms. In that case, machine learning can help you to make that more complicated software.

Is Cloud Agnostic

All the tools and technologies that the GCP provides are open source. You can switch to any other platform whenever you like.

Other advantages of the GCP

GCP offers many different perks. Some of those perks are:

  • Getting a $300 trial credit, if you sign up through a GCP partner
  • A series A level funding
  • From $20,000 to $100,000 in free credit
  • Get approved VC fund, accelerator, or incubator

Key benefits of GCP for startups

Let's take a look at some of the key benefits of the GCP:

Scale your startup with 90+ Google Cloud tools

Google Cloud has everything that you need to build and scale your startup. From development, testing, documentation, security, database management, organization, communication, data storage, networking, data development, and AI, Google Cloud covers everything with its 90+ tools and software. You can easily integrate your app with other APIs and development environments.

Get support from top engineers

Using GCP tools into your tech stack is like including top engineers in your startup. All the tools available in the GCP are created by world-class engineers, which are constantly reviewed and updated by them. Thus, you only have to focus on developing your app instead of doing monthly maintenance.

Get additional benefits from GCP resell partnerships

GCP has a network of affiliate partners which ensures that you can use the GCP to its full extent. Partnering with Google Cloud partner resellers has many advantages like getting extra, customizable support for free which can include implementation, a specialized training workshop, an audit, or a combination package.

A page especially for startups by Google Cloud

With all the features, tools, benefits, and support Google Cloud provides to startups, they have an entire space that is dedicated to startups to provide all the information about Cloud credits, training, along with startup articles and podcasts to give everything entrepreneurs need to build up a successful startup.


Google Cloud Platform provides everything that you would need to run a successful business. It is affordable, has 90+ resources, is cloud agnostic, and gives you enough flexibility and scalability according to your requirements.

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