Merkle: Rewiring marketing for growth
Since 1988, Merkle, a data-driven performance marketing agency, has transformed into a global leader, managing operations across 50 global divisions and more than 16,000 employees worldwide.
Stats
years of active engagement
Vention team members
tools and technologies leveraged
Project description
With plans to ramp up customer acquisition and better serve their 400+ big-league clients — Canon, Twitter, and Volkswagen among them — Merkle had outgrown the capabilities of established software solutions. Given our rich martech expertise, the company first engaged us in 2011 to extend their digital offerings.
In the decade-plus since, Vention has built a wide range of projects for Merkle’s multiple end clients. From .NET-based enterprise platforms to native mobile apps and API management, Vention has brought increased ROI and conversion rates to each engagement.
Our team also implemented a new agile development approach that enabled Merkle to respond better to uncertainty. In particular, upon special request, Vention engineers acquired Sitecore certifications and kicked off an extremely time-sensitive project — all within a few weeks. What’s more, we built a custom issue triage framework spanning their entire QA ecosystem, while sharing valuable insights into possible system limitations and third-party risks.
Most recently, the Vention team leveraged the best-in-class UI tool Storybook to document website use cases for one of the world's largest office supply companies, helping it streamline front-end development, testing, and documentation.
The result
Since the start of this ambitious collaboration, we’ve helped more than thirty of Merkle’s global clients — including Fortune 500 companies — unlock continuous marketing transformation and drive business performance.
And if delivering 150,000 marketing campaigns that bring in $1B+ annually wasn’t enough, Merkle is now scaling their CXM (customer engagement management) proposition to cement their role as a key player in the space — and Vention is happy to be along for the journey.
Tools & technologies
Frontend
JavaScript
HTML
HTML5
SCCS
CCS3
Typescript
Backend
.NET
PHP
C#
JSON
XML
Web
Drupal
Sitecore
BLT (acquia/blt)
SquizMatrix
Frameworks
Bootstrap
jQuery
Knockout
Other technologies
PostgreSQL
Gulp.js
ESLint / Stylelint
Vagrant
Drush
SOLR
