Vention team members
fully customized CRM features from scratch
increase in speed to lead
Despite specializing in innovative digital solutions in the iGaming space, it wasn’t that long ago that Gaming Innovation Group was drowning in multiple Google Docs and Forms trying to manage tens of thousands of leads. The company turned to Vention’s Salesforce consultants for a clear understanding of how to reduce and automate document flow while updating their existing Salesforce CRM.
Encouraged by the results, our team moved to the second phase of the project: Pardot-powered marketing automation to track form submissions and email campaigns with 360-degree visibility for all stakeholders. Upon the Pardot implementation, we arranged comprehensive user training to increase adoption and retention.
To date, our team has continued to help the client deploy automation across the entire company, delivering game-changing user experiences to 400 employees and millions of GiG clients around the globe.