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Salesforce statistics you should know in 2023 — and beyond

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Table of Contents

General overview
Salesforce products
Key Salesforce statistics
AppExchange statistics
Salesforce revenue
Salesforce developers
Salesforce acquisitions
Equality

Salesforce is the #1 Customer Relationship Management (CRM) platform for businesses of all sizes. Recognized by industry analysts and by leading user review organizations, Salesforce provides out-of-the-box CRM solutions that deliver relevant, personalized customer and employee experiences anywhere, anytime.

On average, Salesforce CRM users see 38 percent faster decision-making, a 18.4 percent jump in revenue, and a 35 percent increase in customer satisfaction. Those are great “big picture” figures, but when you drill down into the details, the numbers are just as impressive.

Whether you want to learn more about Salesforce or aim to keep up with the latest market trends, read on to find the most compelling Salesforce facts and statistics in one place.

General Overview

Founded in 1999 by Marc Benioff, San Francisco-based Salesforce is one of the most influential enterprise tech companies in the world. An early adopter of the cloud model, Salesforce is known as the world’s leading SaaS and PaaS provider with an annual revenue of $31.4 billion in 2022 (a 18.4 percent increase from the previous year) and over 79,000 employees.

Salesforce provides CRM services to many of the world’s largest and most prominent businesses, including Toyota, T-Mobile, U.S. Bank, and Spotify.

The company has also launched or acquired a range of subsidiary businesses, including Demandware, Quip, Heroku, Pardot, Mulesoft, Tableau, and Slack. Salesforce has also set the standard for community impact with its Pledge 1% initiative, which allows participants to commit 1 percent of equity, technology, and employee time to improving education, equality, and the environment in local communities. More than 15,000 companies worldwide have joined Pledge 1% thus far.

Salesforce claimed a 23 percent share of the overall CRM market in 2022

In 2022, Salesforce led the CRM pack, increasing its overall market share and growing its revenue more than any other CRM vendor.

Global CRM Market by vendor

23%
Salesforce
5.7%
Microsoft
4.8%
Oracle
4.6%
SAP
3.6%
Adobe

Top Salesforce competitors are Adobe, SAP, Oracle, and Microsoft

Salesforce beat SAP, Oracle, Microsoft, and Adobe — combined! — in H1 2022 CRM share.

Salesforce’s Marketing Cloud scored 14.7 percent of the market share against its nearest rival Adobe, which scored 11.1 percent. Sales Cloud claimed 38.3 percent — 3.3x higher than Microsoft Dynamics 365 Sales. Service Cloud racked up 44.9 percent of the niche market compared to 8.4 percent claimed by Oracle Service Cloud.

Marketing Cloud

Sales Cloud

Service Cloud

14.7%
Salesforce
11.1%
Adobe
7.4%
Microsoft
5.5%
HubSpot
4.8%
Cision
38.3%
Salesforce
11.6%
Microsoft
8.1%
Oracle
7.1%
SAP
6.6%
Veeva
44.9%
Salesforce
8.4%
Oracle
6.5%
Zendesk

Salesforce boasts more than 150,000 customers worldwide

Over 150,000 companies across every major vertical grow their businesses with Salesforce. Prominent companies that rely on Salesforce include Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy's, and T-Mobile.

Nearly 30 percent of Salesforce customers come from the professional services industry. Other core segments include manufacturing (11.1 percent) as well as banking and financial services (8.8 percent).

Approximately 62 percent of Salesforce customers are located in the United States.

By Industry

By Country

29%
Professional Services
7.8%
Retail
11.1%
Manufacturing
5.4%
Consumer packaged goods
4.4%
Media
9.8%
Banking & financial services
13.6%
United Kingdom
61.8%
United States
3.2%
Netherlands
2.7%
Germany
4.9%
France
1.8%
Australia

Salesforce has 79,000+ employees globally

Salesforce had a whopping 79,390 employees worldwide as of January 31st, 2022, which is two times the number it had in 2018.

However, in early 2023, the company began the layoff process that is expected to result in a 10 percent reduction of its workforce, so the number of employees is anticipated to decrease to approximately 70,000 by the end of 2023. According to 2022 data, the majority of employees (58 percent) are located in the United States while 42 percent are based internationally.

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The overall revenue of Salesforce reached $31.4 billion in 2022, a record high

Salesforce’s annual revenue reached $31.4 billion. While falling short of early projections, this was an increase of almost 18.4 percent from $26.5 billion in 2021.

In 2022, Salesforce revenue was 13.6x higher than a decade prior

To date, Salesforce’s revenue is 13.6 times its 2012 returns with an annual growth of approximately 25.93 percent.
2022
$31.4B
2021
$26.5B
2020
$21.2B
2019
$17.1B
2018
$13.3B
2017
$10.5B
2016
$8.4B
2015
$5.4B
2014
$4.1B
2013
$3.1B
2012
$2.3B
2022
$31.4B
2021
$26.5B
2020
$21.2B
2019
$17.1B
2018
$13.3B
2017
$10.5B
2016
$8.4B
2015
$5.4B
2014
$4.1B
2013
$3.1B
2012
$2.3B

Salesforce has acquired 70+ companies to date

A significant portion of Salesforce’s massive growth is attributed to acquisitions. The most recent noteworthy addition to its portfolio is Slack, which contributed an estimated $600 million in revenue in 2022.

The acquisition, completed in 2021 for $27.7 billion, made Slack the primary communications interface for Salesforce's Customer 360 platform.

A wave of high-profile acquisitions weakened in 2022

In 2022, the tech industry saw very few vendor acquisitions, and Salesforce followed the trend.

The company made only three acquisitions during the year, with a focus on enhancing integrations and supporting its ecosystem. Specifically, Salesforce acquired a consultancy firm Traction on Demand, a compliance services vendor Phennecs, and Troops.ai, a sales automation bots provider.

Salesforce products

Salesforce offers specialized solutions to support and elevate company operations across sales, service, marketing, and commerce. Let’s take a closer look at Salesforce’s major products.

01

Sales Cloud

Salesforce’s flagship product, Sales Cloud, helps companies build deeper connections with customers, manage and monitor business in real-time, and pivot in ever-changing markets. Sales Cloud reps are positioned to sell more and close deals faster thanks to free on-demand training and regular feature releases.

Sales Cloud’s key features include opportunity management, process automation, contact management, and sales forecasting. The product accounts for 23 percent ($7.2 billion) of Salesforce’s total annual revenue ($31.4 billion).

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03

Service Cloud

Service Cloud helps businesses personalize their support, get visibility into every customer interaction from the first click-through to the most recent purchase, and drives revenue and upsell through the power of AI.

Its add-ons include Field Service, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, and Salesforce Surveys Response Pack.

In 2022, Service Cloud was Salesforce.com’s largest revenue-generating service, which earned the company close to $8 billion (26 percent) in total revenue.

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AppExchange statistics

AppExchange is a marketplace that allows users to extend the power of the existing Salesforce solution through prebuilt apps and components as well as consulting services from leading Salesforce vendors.

To make your own solution available to potential customers, you must be an official Salesforce partner.

In 2022, AppExchange comprised over 4,600 prebuilt and customizable apps

In 2007, AppExchange reported only 470 independent software vendor partners and a few hundred apps, while in 2022, it included 4,600 ready-to-install apps, 2,000 certified consultants, and 9 million installs on AppExchange.

Sales solutions top the AppExchange charts

AppExchange includes the Sales, IT, Administration, Collaboration, Marketing, and Customer Service categories; Sales is the most popular category.

Project Management apps lead the pack in the Collaboration category, enabling Salesforce customers to manage teamwork, schedule emails, keep track of deadlines, and track tasks.

Among independent marketing software products (ISVs), apps for managing marketing campaigns and automating customer lifecycle rank first. They are designed to help sales reps and marketers collaborate more efficiently while improving lead generation, customer engagement, and email campaign metrics.

Sales

IT & Administration

Marketing

Collaboration

Customer Service

30.6%
Productivity
13.8%
Sales Intelligence
13.5%
Other
8.6%
Quotes & Orders
5.7%
Dashboards & Reports
5%
Contract Management
4.9%
Email & Calendar Sync
4.5%
Sales Methodologies
3.3%
Geolocation
3%
ECommerce
2.2%
Document Generation
2.1%
Forecasting & Territory Management
1.7%
Compensation Management
1.1%
Partner Management
40.1%
Admin&Developers tool
20%
Integration
19.3%
Other
11.7%
IT Management
8.8%
Data Cleansing
0.1%
Document Generation
36.4%
Other
22.4%
Campaign Management
14.3%
Event Management
11.8%
Marketing Automation
9%
Mass Emails
6.2%
Websites
34.8%
Project Management
32.4%
Other
21.2%
Document Management
5.8%
Chatter
5.5%
Chat & Web Conferencing
0.3%
Agent Productivity
33.3%
Other
23.1%
Telephony
22%
Agent Productivity
11.8%
Field Service
9.8%
Surveys

Jobs involving the use of products in the Salesforce ecosystem are predicted to exceed 9 million by 2026.

Salesforce is expected to create 9 million jobs worldwide through 2026, adding $1.6 trillion in new business revenue to local economies.

Mid-level Salesforce developers are the most sought-after specialists

Salesforce-related positions fall into the following hierarchical categories: junior, middle, senior, and architect.

Huge demand for mid-level developers is largely attributed to the fact that they have the requisite Apex abilities, integration skills, and knowledge of the best practices.

Salesforce developers grades vacancies

43.9%
Mid-level
22.8%
Senior-level
19.5%
Junior-level
13.8%
Architect

The average Salesforce team size varies from 1 full-time administrator to 1-2 business analysts and 2-4 administrators.

Team size depends on a variety of factors like the number of active users, the needs of the administrator, the number of business units that use Salesforce CRM solutions, and geographic region.

Among all open Salesforce positions, the demand for developers is the highest.

Among 50,000 vacancies analyzed, more than 38,000 are related to Salesforce developer jobs.

Salesforce vacancies

72.4%
Developer
16.3%
Administrator
5.5%
Consultant
5.8%
Other

The passing score for being certified by Salesforce is 65 percent.

Salesforce recommends course completion and hand-on experience to become a Salesforce Certified Administrator.

The certification exam consists of 60 multiple-choice questions and takes 1.5 hours at a special testing center or in a proctored online test ($200 registration fee + tax, retake fee $100 + tax). Results are provided immediately after exam submission.

The salary for an entry-level Salesforce developer in the US starts at $55,000; mid-level salaries range from $75,000-120,000.

Several years of relevant experience and solid Apex coding skills are necessary to become a senior specialist. At that level, a Salesforce developer should be acquainted with the full application development cycle and be able to take into account the nuances of complicated business logic and workflows.

But, with more responsibility comes a bigger paycheck: Salesforce senior developer salaries range from $100,000 to $140,000. Still, demand for senior specialists is lower because projects usually require a maximum of two senior developers.

At the top of the Salesforce developer hierarchy is the Salesforce solution architect or application architect who makes critical decisions related to security standards. The average Salesforce solution architect salary is $250,000 per year.

Equality

Equality is a core value at Salesforce. Diverse perspectives fuel innovation and enhance connections among people.

In 2022, approximately 46 percent of Salesforce’s US workforce was made up of underrepresented groups (Black, Latinx, Indigenous, and Multiracial). Salesforce has committed to having underrepresented groups account for half of its workforce by 2023.

Global employee gender representation

Compared to 2018, more women started working at Salesforce globally in 2022 — the number increased from 31.6 percent to 36.4 percent; hiring of men dropped slightly in the same time period from 68.2 percent in 2018 to 63.4 percent in 2022. The number of non-binary employees remains the same at 0.2 percent.

US employee gender representation

The same trend shows up in the US: The number of women hired by Salesforce grew from 33.6 percent in 2018 to 39.3 percent in 2022 while the number of men hired decreased from 66.1 percent in 2018 to 60.1 percent in 2022.

US employee race and ethnicity representation

Salesforce’s employees span race and ethnic representations: White (54.2 percent)), Asian (26.9 percent), Hispanic or Latinx (5.7 percent), Black or African American (5.2 percent), Multiracial (2.8 percent), Undisclosed (4.4 percent), Native Hawaiian or other Pacific Islander (0.3 percent), Native American or Native Alaskan (0.3 percent).

Additional US representation data

LGBTQ+ employees constitute 3.2 percent of the company’s workforce while people with disabilities account for 3.1 percent and veterans account for 2.3 percent.

Stay tuned, as this page will be regularly updated and amended.

Sources:

Crunchbase