Salesforce statistics you should know in 2024 — and beyond
Table of Contents
Salesforce is the #1 customer relationship management (CRM) platform for businesses of all sizes. Recognized by industry analysts and by leading user review organizations, Salesforce provides out-of-the-box CRM solutions that deliver relevant, personalized customer and employee experiences anywhere, anytime.
On average, Salesforce CRM users see 38 percent faster decision-making, a 18.4 percent jump in revenue, and a 35 percent increase in customer satisfaction. Those are great “big picture” figures, but when you drill down into the details, the numbers are just as impressive.
Whether you want to learn more about Salesforce or aim to keep up with the latest market trends, read on to find the most compelling Salesforce facts and statistics in one place.
Salesforce in numbers
of the global 2023 CRM market share
revenue with a $4.1B net profit in 2023
customers in 15+ industries
employees, with half based in America
General overview
Founded in 1999 by Marc Benioff, San Francisco-based Salesforce is one of the most influential enterprise tech companies in the world. An early adopter of the cloud model, Salesforce is known as the world’s leading SaaS and PaaS provider with an annual revenue of $34.9 billion in 2023 (a 10 percent increase from the previous year) and almost 73,000 employees.
Salesforce provides CRM services to many of the world’s largest and most prominent businesses, including Toyota, T-Mobile, U.S. Bank, Walmart, and Spotify.
The company has also launched or acquired a range of subsidiary businesses, including Demandware, Quip, Heroku, Pardot, Mulesoft, Tableau, and Slack. Salesforce has also set the standard for community impact with its Pledge 1% initiative, which allows participants to commit 1 percent of equity, technology, and employee time to improving education, equality, and the environment in local communities. More than 15,000 companies worldwide have joined Pledge 1% thus far.
Key Salesforce statistics
In 2023, despite not seeing an increase in its overall market share, Salesforce remained at the forefront of the CRM industry, generating more revenue than any other CRM vendor.
Global CRM market by vendor
Salesforce
Microsoft
Oracle
SAP
Adobe
Top Salesforce competitors are Adobe, SAP, Oracle, and Microsoft
Salesforce beat SAP, Oracle, Microsoft, and Adobe — combined! — in 2023 CRM share.
The global Salesforce services market is expected to reach $12 billion by 2027, with a compound annual growth rate (CAGR) of 7.9% throughout the forecast period.
In H1 2022, Salesforce’s Marketing Cloud scored 14.7 percent of the market share against its nearest rival, Adobe, which scored 11.1 percent. Sales Cloud claimed 38.3 percent — 3.3x higher than Microsoft Dynamics 365 Sales. Service Cloud racked up 44.9 percent of the niche market compared to 8.4 percent claimed by Oracle Service Cloud.
Marketing Cloud
Sales Cloud
Service Cloud
Salesforce
Adobe
Microsoft
HubSpot
Cision
Salesforce
Microsoft
Oracle
SAP
Veeva
Salesforce
Oracle
Zendesk
Salesforce boasts more than 150,000 customers worldwide
Over 150,000 companies across every major vertical grow their businesses with Salesforce. Prominent companies that rely on Salesforce include Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy's, and T-Mobile.
Nearly 30 percent of Salesforce customers come from the professional services industry. Other core segments include manufacturing (11.9 percent) as well as banking and financial services (9.7 percent).
Approximately 59 percent of Salesforce customers are located in the United States.
By Industry
By Country
Professional Services
Retail
Manufacturing
Consumer packaged goods
Media
Banking & financial services
United Kingdom
United States
Netherlands
Germany
France
Australia
By key Salesforce products
Here we analyze three major Salesforce products based on various criteria such as adoption rates among companies, their industry sectors, geographic distribution, and revenue levels.
Marketing Cloud
Sales Cloud
Service Cloud
companies total
from IT & services
from marketing & advertising industries
from the US
are medium-sized
with <$50M revenue
companies total
of IT & services industry
from US
are medium-sized
with >$1B revenue
companies total
from the IT & services industry
from the US
are medium-sized
with >$1B revenue
Salesforce has around 73,000 employees globally
Salesforce had a whopping 72,682 employees worldwide as of January 31, 2024, which is two times the number it had in 2018.
In early 2023, the company began the layoff process that resulted in an 8 percent reduction of its workforce, so the number of employees decreased from 79,390 to 72,682 by the end of 2023.
Despite six rounds of layoffs reported by layoffs.fyi, Salesforce's employee count remains significantly higher than five years ago, indicating overall growth in workforce size.
Layoffs at Salesforce
Number laid off
Area
Percentage laid off
January 2024
Number laid off
700
Area
SF Bay Area
Percentage laid off
1%
August 2023
Number laid off
50
Area
Dublin
Percentage laid off
<1%
January 2023
Number laid off
8,000
Area
SF Bay Area
Percentage laid off
10%
October 2022
Number laid off
90
Area
SF Bay Area
Percentage laid off
<1%
November 2022
Number laid off
1,000
Area
SF Bay Area
Percentage laid off
1%
August 2020
Number laid off
1,000
Area
SF Bay Area
Percentage laid off
2%
According to 2023 data, half of the employees (51 percent) are located in the United States, while another 49 percent are based internationally.
Salesforce revenue
The overall revenue of Salesforce reached $34.9 billion in 2023, a record high
Salesforce’s annual revenue reached $34.9 billion. While falling short of early projections, this was an increase of almost 10 percent from $31.4 billion in 2022.
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Salesforce net profit
Salesforce's net income witnessed a YoY uptick only in 2023 (+1,950 percent from 2022) and 2020 (+4,000 percent from 2019).
2018
2019
2020
2021
2022
2023
Salesforce revenue by region
The revenue trends for Salesforce across the three key regions — US, Europe, and Asia Pacific — have demonstrated consistent growth since 2018, characterized by a steady upward trajectory without abrupt fluctuations.
United States
Since 2018, the US has consistently maintained its lead in revenue, generating $23.3 billion, which accounts for nearly 67 percent of the total revenue.
Europe
Europe contributed $8.1 billion, representing 23.2 percent of the total revenue in 2023. This number has tripled since 2018, when it was $2.6 billion.
Asia Pacific
Revenue in the Asian region doubled from $1.3 billion in 2018 to $3.4 billion in 2023. Despite this growth, it still represents the smallest share, accounting for only 10 percent of the total revenue in 2023.
Revenue share by service offering
Salesforce's most popular offerings include its Service and Sales solutions, which collectively contribute to nearly half of the company's total revenue — with 25 percent attributed to the Service platform and 23 percent to the Sales platform.
The Service platform assists businesses across various industries by consolidating all customer and field service operations into a single, AI-powered platform, enabling trusted and highly personalized support at scale.
The Sales platform utilizes data and AI to empower sales teams to sell more effectively and intelligently, while efficiently managing and automating the entire sales process.
Service
Sales
Platform and other
Integration & analytics
Marketing and commerce
Salesforce market capitalization
As of May 2024, Salesforce boasts a market capitalization of $263.52 billion, securing its position as the 37th most valuable company globally by market cap.
2018
2019
2020
2021
2022
2023
May 2024
In 2022, Salesforce experienced a significant drop in market capitalization, reflecting investor uncertainty. This decline amounted to nearly 50 percent compared to the previous year, reaching lower levels than in 2019.
Salesforce acquisitions
Salesforce has acquired 70+ companies to date
A significant portion of Salesforce’s massive growth is attributed to acquisitions. The latest acquisition occurred in February 2024, when Salesforce purchased all outstanding shares of Spiff, Inc., a software company specializing in incentive compensation management solutions, for $374 million.
The most noteworthy addition to its portfolio is Slack, which contributed an estimated $600 million in revenue in 2022.
The acquisition, completed in 2021 for $27.7 billion, made Slack the primary communications interface for Salesforce's Customer 360 platform.
A wave of high-profile acquisitions weakened in 2022
In 2022, the tech industry saw very few vendor acquisitions, and Salesforce followed the trend.
The company made only three acquisitions during the year, with a focus on enhancing integrations and supporting its ecosystem. Specifically, Salesforce acquired a consultancy firm Traction on Demand, a compliance services vendor Phennecs, and Troops.ai, a sales automation bots provider.
Salesforce products
Salesforce offers 36 specialized solutions to support and elevate company operations across sales, service, marketing, and commerce. Let’s take a closer look at the major ones.
Salesforce’s flagship product, Sales Cloud, helps companies build deeper connections with customers, manage and monitor business in real-time, and pivot in ever-changing markets. Sales Cloud reps are positioned to sell more and close deals faster thanks to free on-demand training and regular feature releases.
Sales Cloud’s key features include opportunity management, process automation, contact management, and sales forecasting. The product accounts for 23 percent ($7.6 billion) of Salesforce’s total annual revenue ($34.9 billion).
As one of the most sought-after Salesforce products for digital marketers, Marketing Cloud enables a 360-degree view of every customer, improves campaign performance, and increases ROI.
Marketing Cloud offers enterprise-level email services, marketing automation, digital advertising, data management, and analytics, as well as a range of add-ons, including Marketing Cloud Account Engagement (formerly Pardot), Email Studio, and Journey Builder.
Service Cloud enables businesses to personalize support and gain comprehensive visibility into customer interactions from initial engagement to recent purchases, enhancing revenue and upselling opportunities with AI-driven insights.
Its add-ons include Field Service, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, and Salesforce Surveys Response Pack.
In 2023, Service Cloud was Salesforce.com’s largest revenue-generating service, which earned the company close to $8.2 billion (25 percent) in total revenue.
Salesforce releases
To remain at the cutting edge of innovation and maximize value for clients, Salesforce routinely releases updates. These include seasonal updates, which occur three times a year, and updates addressing critical issues.
Seasonal releases
These occur three times a year—winter, spring, and summer—and include new features. To fully understand each release and stay informed, you should visit the Salesforce seasonal releases blog, which contains all the details about upcoming updates and preview videos.
Critical updates
Salesforce regularly rolls out critical updates that enhance functionality and improve the user experience by fixing bugs. Whenever these updates are released, Salesforce notifies you. Additionally, there is an opt-in period during which you can test these updates to see how they impact your custom code. This allows you to make informed decisions about whether to activate or deactivate each update.
AppExchange statistics
AppExchange is a marketplace that allows users to extend the power of the existing Salesforce solution through prebuilt apps and components as well as consulting services from leading Salesforce vendors.
To make your own solution available to potential customers, you must be an official Salesforce partner.
As of April 2024, AppExchange comprised over 7,000 prebuilt and customizable apps
In 2007, AppExchange reported only 470 independent software vendor partners and a few hundred apps, while in 2023, it included 7,000 ready-to-install apps, 2,800 certified consultants, and almost 13 million installs.
The global market size for Salesforce AppExchange tools was valued at approximately $41.63 billion in 2022. It’s projected to grow at a CAGR of 73.38% during the forecast period, reaching an impressive $1,130 billion by 2028.
Sales solutions top the AppExchange charts
AppExchange includes the Sales, IT, Administration, Collaboration, Marketing, and Customer Service categories; Sales is the most popular category.
Project Management apps lead the pack in the Collaboration category, enabling Salesforce customers to manage teamwork, schedule emails, keep track of deadlines, and track tasks.
Among independent marketing software products (ISVs), apps for managing marketing campaigns and automating customer lifecycle rank first. They are designed to help sales reps and marketers collaborate more efficiently while improving lead generation, customer engagement, and email campaign metrics.
Sales
IT & Administration
Marketing
Collaboration
Customer Service
Productivity
Sales Intelligence
Other
Quotes & Orders
Dashboards & Reports
Contract Management
Email & Calendar Sync
Sales Methodologies
Geolocation
ECommerce
Document Generation
Forecasting & Territory Management
Compensation Management
Partner Management
Admin&Developers tool
Integration
Other
IT Management
Data Cleansing
Document Generation
Other
Campaign Management
Event Management
Marketing Automation
Mass Emails
Websites
Project Management
Other
Document Management
Chatter
Chat & Web Conferencing
Agent Productivity
Other
Telephony
Agent Productivity
Field Service
Surveys
Salesforce developers
Jobs involving the use of products in the Salesforce ecosystem are predicted to exceed 9 million by 2026.
Over 6,000 Salesforce developers in the United States work in consulting agencies or independently as freelancers. Salesforce is expected to create nine million jobs worldwide through 2026, adding $1.6 trillion in new business revenue to local economies.
Mid-level Salesforce developers are the most sought-after specialists
Salesforce-related positions fall into the following hierarchical categories: junior, middle, senior, and architect.
Huge demand for mid-level developers is largely attributed to the fact that they have the requisite Apex abilities, integration skills, and knowledge of the best practices.
Salesforce developers grades vacancies
The average Salesforce team size varies from 1 full-time administrator to 1-2 business analysts and 2-4 administrators.
Team size depends on a variety of factors like the number of active users, the needs of the administrator, the number of business units that use Salesforce CRM solutions, and geographic region.
Among all open Salesforce positions, the demand for developers is the highest.
Among 50,000 vacancies analyzed, more than 38,000 are related to Salesforce developer jobs.
Salesforce vacancies
US number of Salesforce vacancies in 2021
Salesforce admin
Salesforce architect
Salesforce consultant
Salesforce designer
Salesforce developer
Salesforce business analyst
Salesforce marketer
Sales professionals
Service professionals
Analytics management
Community management
Product management
The passing score for being certified by Salesforce is 65 percent.
Salesforce recommends course completion and hand-on experience to become a Salesforce Certified Administrator.
The certification exam consists of 60 multiple-choice questions and takes 1.5 hours at a special testing center or in a proctored online test ($200 registration fee + tax, retake fee $100 + tax). Results are provided immediately after exam submission.
The salary for an entry-level Salesforce developer in the US starts at $83,000; the median level for mid-level salaries is $120,000.
Several years of relevant experience and solid Apex coding skills are necessary to become a senior specialist. At that level, a Salesforce developer should be acquainted with the full application development cycle and be able to take into account the nuances of complicated business logic and workflows.
But, with more responsibility comes a bigger paycheck: Salesforce senior developer salaries range from $137,000 to $197,000. Still, demand for senior specialists is lower because projects usually require a maximum of two senior developers.
At the top of the Salesforce developer hierarchy is the Salesforce solution architect or application architect who makes critical decisions related to security standards. The average Salesforce senior solution architect salary is $250,000 per year.
Equality
Equality is a core value at Salesforce. Diverse perspectives fuel innovation and enhance connections among people. In 2023, more than 50 percent of Salesforce’s US workforce was made up of underrepresented groups (Black, Latinx, Indigenous, and Multiracial). Salesforce has committed to having underrepresented groups account at the VP level or above for half of its workforce.
Global employee gender representation
Compared to 2018, more women started working at Salesforce globally in 2023 — the number increased from 31.6 percent to 36 percent; hiring of men dropped slightly in the same time period from 68.2 percent in 2018 to 63.4 percent in 2022. The number of non-binary employees remains the same at 0.2 percent.
US employee gender representation
The same trend shows up in the US: The number of women hired by Salesforce grew from 33.6 percent in 2018 to 36 percent in 2023, while the number of men hired decreased from 66.1 percent in 2018 to 60.1 percent in 2022.
US employee race and ethnicity representation
Salesforce’s employees span race and ethnic representations: White (54.2 percent)), Asian (26.9 percent), Hispanic or Latinx (5.7 percent), Black or African American (5.2 percent), Multiracial (2.8 percent), Undisclosed (4.4 percent), Native Hawaiian or other Pacific Islander (0.3 percent), Native American or Native Alaskan (0.3 percent).
Additional US representation data
LGBTQ+ employees constitute 3.2 percent of the company’s workforce while people with disabilities account for 3.1 percent and veterans account for 2.3 percent.
Stay tuned, as this page will be regularly updated and amended.
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