months of cooperation
new games introduced in 2020
increased system efficiency
For Yggdrasil, dispersed and fragmented legacy systems weren’t providing the full visibility they needed to assess and maximize their growth potential. In order to maintain their competitive advantage and enhance operations, the company knew they needed to up their own game in terms of tech — and Salesforce turned out to be the best tool for the challenge.
Aware of our partnership with Salesforce and rich track record of building customized solutions, Yggdrasil engaged Vention to implement a CRM that would be both flexible and scalable.
First off, our team integrated Salesforce with Outlook and implemented single sign-on technology to eliminate repetitive and predictable tasks. Next, we extended and adopted a data model according to the iGaming industry's best practices.
Finally, upon rolling out the full-fledged Salesforce system, Vention engineers also performed comprehensive end user training to drive solution adoption and achieve higher ROI.
Next up? We plan to upgrade Yggdrasil’s Salesforce license to the Enterprise edition, connecting their CRM to a range of business-critical tools, minimizing human error, and generating countless new leads.